Despite global economic challenges, Welcome Edition trade show saw a surge in orders and positive outlook from brands and retailers.
The global economic outlook remains uncertain, with many brands and retailers facing difficulties in recent years. However, Welcome Edition, a trade show for menswear, presented a buoyant atmosphere, with brands and retailers signing firm orders and expressing optimism for the future. Despite the challenging economic climate, both brands and retailers at Welcome Edition were seeking operational resilience from potential partners.
Smaller, start-up brands seemed less prominent compared to previous seasons, possibly due to the absence of several key retailers. Many retailers emphasized the need for established brands with a strong operational track record and desirable qualities like clean aesthetics, premium fabrics, and compelling narratives.Brands, on the other hand, were exercising caution, prioritizing cash flow management and careful distribution strategies. Several retailers reported stronger-than-expected results for the latter part of 2024, fueling optimism for the upcoming fall/winter 2025 season. The consensus among many was that the fashion industry was turning a corner, with an increasing sense of hope for a brighter future
FASHION INDUSTRY TRADE SHOW ECONOMIC OUTLOOK BRANDS RETAILERS OPTIMISM MENSWEAR TRENDS OPERATIONAL RESILIENCE
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