A wave of startups are offering access to a new category of weight loss drugs coupled with intensive behavioral coaching online. But already concerns are emerging.
Social media sites are bursting with these startups’ ads, everywhere from podcasts to Instagram. A search of Meta’s ad library finds 40,000 ads on Facebook and Instagram between the two firms.
Patient expectations influence care, Coults said. Customers came in with ideas shaped by the culture of fad diets and New Year’s resolutions, she said. “Quite a few people would sign up for one month and not continue.” She sought advice and help from Found physicians, but their replies, she told KHN, “weren’t quick.” Nonemergency communications are routed through the company’s portal.
But Dr. Kim Boyd, chief medical officer of competitor Calibrate, said the older drugs “just haven’t worked.” And what about when her yearlong subscription ends? Crom said she’d consider continuing with Calibrate.
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