'WeCrashed' on AppleTV+ promises the world, but delivers very little
Students of history learn the importance of primary sources; eyewitness accounts of what people saw and did when all of this. You also learn that there’s a great need for evidence to be gathered before the twin evils of memory and self-deception color the narratives. Just as important, however, are secondary sources which can collate all of that testimony, to pick out the truth, or at least a working theory about what went on.
Take WeWork, a startup that leases office space to individuals and small businesses with an emphasis on fancy design and an open bar. As Scott Galloway once said, “they’re renting f*cking desks,” but wound up inexplicably deemed to be worth $47 billion. Now, you might be wondering how exactly that came to be, but it’s not a question that Apple TV’swhyThe series, adapted from the Wondery podcast of the same name, charts the rise and rise of Israeli entrepreneur Adam Neumann .
As usual, Apple asked critics not to spoil the details of the show. I can, however, safely recommend that you read thearticle to find out exactly what happened, which is a far more efficient and enjoyable way to spend your time. Suffice to say, a company deemed to be more valuable than the GDP of some countries winds up not being worth that much and some venture capital funds have to spend extra cash to clean up the error of their initial investment.
Unfortunately, the show’s biggest failure is that the above description is pretty much the level of stakes we’re expected to care about. The second is that a story that might have made a fairly breezy movie of the week on HBO drags on well beyond anyone’s tolerance to enjoy it. Third, and worst of all, is that it’s really hard to spend that much time in the company of Adam and Rebekah Neumann.
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