Website Owners Say Traffic Is Plummeting After a Facebook Algorithm Change
news business, where companies have little choice but toon social media’s biggest gatekeeper. Publishers say they deserve transparency, but as with similar changes in the past, there’s been no communication from Meta, Facebook’s parent company. In fact,Sources who spoke to Gizmodo all say the shift started in February and worsened in the months following
. “There’s been a significant downward trend, and it’s an important platform for us because our audience is disproportionately on Facebook. It makes up about 25% of our traffic,” said Robert Chappell, Executive Editor at Madison 365, a nonprofit newsroom that covers communities of color in Wisconsin. “You never know what’s going to change. It makes it hard to plan for the future.”2023, according to Echobox, which collects data from more than 2,000 publishers worldwide.
Data from Echobox shows the share of publishers’ Facebook traffic plummeting after a peak in summer, 2022, with an accelerating decline this May.One employee at a sports and culture news site with millions of Facebook followers told Gizmodo, “We noticed a sustained pullback in mid to late February. At first we assumed it was our fault and we’d made some kind of mistake, but as time went on,Unexpected turbulence in social media traffic is at partly to blame for a recent flurry of business collapses at news companies, such as a
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