Web3-native brands hit the runway at physical New York fashion week shows.
on March 23-27 of this year. However, Mandel says for brands native to these digital spaces participating IRL events helps forward the Web3 principles of accessibility and community:
“The reason web3 native brands opt for IRL events is to lower the threshold adaptation. Right now, the entry point and access to bigger crowds in a meaningful way is at in-person events.” According to the fashion industry veteran it’s important to remember that while Web3 provides another dimension for in person events, it’s not a full replacement.
“Phygital is cyclical and reciprocal. It’s about creating IRL products and experiences that will blur the lines between real life and virtual reality."Right now Mandel says “tech jargon that people don’t understand and actually fear so prefer to ignore.” He believes that the flow of legacy brands entering the space and Web3 native brands stepping out into physical reality will help dismantle these barriers.
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