Weapon used in Texas elementary shooting drawing fury toward manufacturer for 'incendiary' ad with child

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Weapon used in Texas elementary shooting drawing fury toward manufacturer for 'incendiary' ad with child
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The Daniel Defense rifle can be classified as an AR-15 type. The company had previously posted an ad showing a small child holding the gun on their Twitter page, which has now been locked as the company reportedly has withdrawn from Houston's NRA convention.

UVALDE, Texas — The rifle used in the Texas elementary school shooting is known as a “DDM4 Rifle.” It’s modeled after the M4 carbine, the U.S. military’s go-to rifle, according to a blog post by the gun’s maker, Daniel Defense.

AR-15-type rifles can be purchased for as little as $400, but the Daniel Defense rifle is on the high end at around $2,000 or more. These rifles can also be financed, with customers paying less than $100 a month. A sniper’s scope uses magnification to aid in hitting targets from a great distance. Holographic sights are designed to speed up the process of short-range shooting by helping to fix on targets more quickly.

Ryan Busse, a former firearms executive said, “In an industry with 500 companies all making the same products, you have to get ahead somehow.” Busse is the author of"Gunfight: My Battle Against the Industry that Radicalized America.”

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