‘We want to surpass Mario with Sonic,’ says Sega boss

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‘We want to surpass Mario with Sonic,’ says Sega boss
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One of the senior producers of the Sonic The Hedgehog franchise has talked about the future of the series and living in the shadow of Mario.

The rivalry goes on Back in 1988, Sega started an internal competition to create a rival mascot to Super Mario and while it took them three years they did get there. The end result was Sonic the Hedgehog and while his games have rarely impressed in the modern era the character itself remains hugely popular. What’s often not realised though is that Sonic is much more popular in the West than in Japan.

’ ‘On the other hand, even if people overseas think something is cute, it may not be very popular in Japan. It would be great if we could honestly accept these differences in sensibilities and utilise them in making games,’ he adds. Although he’s an executive now, Ohashi has been a producer on a wide range of Sega games, with credits going all the way back to the early 90s, when he was an art assistant on Sonic The Hedgehog 3.

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