We tried a new e-commerce startup that sells organic and natural products with an annual membership that's the same price as Costco's — here's what it's like to use

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We tried a new e-commerce startup that sells organic and natural products with an annual membership that's the same price as Costco's — here's what it's like to use
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Public Goods is mixing a Costco-like membership strategy with natural goods.

Clean, a natural-smelling scent, and not greasy, the hand cream was a winner.The toothpaste came in a similar-looking bottle.The toothpaste was much like more natural-focused brands. I don't usually go for those, as I feel like they don't get my breath fresh enough.

I can't say anything for its 50 SPF effectiveness yet as it is the end of winter in New York, but it rubbed into the skin easily and had no scent at all. This travel size is also perfect for a carry-on bag.The toothbrushes came in a set of two inside a paper box.They're made out of bamboo, which is more sustainable than plastic. The bristles felt completely normal, but the handle felt kind of exactly what you might expect it to feel like: bamboo.

This has never happened when I've used a plastic toothbrush. Sustainable materials are great, but if they make a disposable product even more disposable, it seems to defeat the purpose.Dennis Green/Business InsiderIt was easy to get the strand out of the bottle, but using the small sharp bit to cut it was not quite as easy as I would hope. The thick strand made it difficult to cut it to size.

But for some of these categories of necessities, it seems like natural, organic, or sustainable does not always mean easier to use.

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