We took a dive into The New York Times Audio app for its heaviest podcast listeners

The New York Times launches an audio app to court its heaviest podcast listeners

, an iOS app for subscribers that serves as a one-stop shop for all of its audio journalism — including its current slate of podcasts like. If you’re partial to a certain podcast platform like Spotify or Stitcher, no need to worry — theInstead, the app appears to be an attempt by theto build a dedicated audience around all of its audio offerings — not just podcasts.

“What we’ve seen with our subscriber-only newsletters specifically is that subscribers who engage with them engage and retain better than those who don’t.

The app opens on a “Today” tab, where listeners can find a playlist that updates every day with new episodes of. Listeners can also follow their favorite shows or create a custom playlist. Overall, the app does a solid job of organizing aAccording to Cohen, there are no current plans to offer a cheaper, audio-only subscription for New York Times Audio — the app is only available to All-Access and news subscribers.

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