The heart wants what it wants, and right now, ours are beating for Selena Gomez’s latest beauty launch—Rare Beauty’s Soft Pinch Tinted Lip Oil which debuted just over a month ago. WWD Shop editors put it through rigorous testing to pen this honest review.
, Rare Beauty’s Tinted Lip Oil has a transformative texture and long-wearing color payoff.
Jojoba oil and sunflower seed oil are the key ingredients in Rare Beauty’s Soft Pinch Tinted Lip Oil. Jojoba seed oil hydrates your lips while creating an occlusive barrier, which helps to prevent moisture loss throughout the day. Sunflower seed oil has antioxidant properties, meaning it may help to soothe your lips from environmental stressors like sun damage or pollution.Four WWD Shop editors have been testing Rare Beauty’s Soft Pinch Tinted Lip Oil over the course of a month.
Rare Beauty’s Soft Pinch Tinted Lip Oil applies like butter on hydrated lips, but it can settle into fine lines if your lips are chapped or extra dry. Our testers also noted that the lip oil fades evenly throughout the course of the day you wear it. No streaks or uneven flecks of color — just a stain that slowly vanishes throughout the hours after application. Once the initial sheen has faded away, the lip oil doesn’t transfer or smudge while sipping and snacking.
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