We’re sorry to report that NFTs are coming to Instagram

But don't worry, we'll still explain what it means.

.” For the time being, the rest of us commoners will only be able to view them, though if it proves successful, it will presumably roll out to more users., the head of Instagram, Adam Mosseri, framed this initiative as driven by a desire to offer creators more ways to monetize their work.

He explained that the test is starting small so that Instagram can learn from the community, and attempted to head off reflexive skepticism, saying, “I want to acknowledge upfront that NFTs and blockchain technologies and Web3 more broadly are all about distributing trust, [and] distributing power. But Instagram is fundamentally a centralized platform, so there’s a tension there.

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