We Now Know Why Spotify Severed Ties with Prince Harry and Meghan Markle

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We Now Know Why Spotify Severed Ties with Prince Harry and Meghan Markle
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And is their Netflix deal in jeopardy, too?

Spotify and Prince Harry and Meghan Markle severed ties this week, after three years, $20 million, and only 13 episodes of content. Other than the seemingly obvious, what went wrong here?, is looking to drop any content that isn’t meeting audience demands. The company’s CEO Daniel Ek admitted that it is “overpaying and overinvesting,” and Harry and Meghan seem to have met the same fate as Michelle Obama, whose podcast was dropped last year because it wasn’t garnering enough listeners.

“We’re going to be very diligent in how we invest in future content deals,” Ek told BBC. “And the ones that aren’t performing, obviously, we won’t renew. And the ones that are performing, we will obviously look at those on a case-by-case basis on the relative value.”

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