Nilgün and Ayse Derman, the mother-daughter team behind San Antonio-based clothing...
William Luther, StaffNiche, the locally based clothing brand with a retail store at Pearl, is unusual among American apparel companies in that all of its name-brand clothing is made in the U.S.
“Not everything’s a winner, so we don’t have to make that, we don’t have to buy that,” Ayse said. “We make the winners, and we don’t have to worry about sitting on huge inventories.” Nilgün and Ayse founded Niche in 1997 in Castle Hills. It did not have a retail location until it moved into its current space at Pearl in 2014. A short walk across the river, the company has a warehouse and distribution office in an art deco-style building on Euclid Avenue. Nilgün typically oversees design, while Ayse focuses on the business side of the company.
Ayse, left, and Nilgun Derman founded Niche in 1997, 17 years before opening its first retail location, which is at Pearl.They recently sat to discuss online retail, the importance of comfort in women’s clothing and their decision to stop selling their clothing in Dillard’s department stores. The following has been edited and condensed.We’ve tried it in little fits and starts before, but we never had enough space. So now there’s finally enough room, and there’s a need here for that.
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