‘We Made a Statement’: J Balvin on Making History at a Reggaeton-Heavy Latin Grammys (Exclusive)

“It would be nice to be the big winner of the night, but we already made a statement and that’s the most important thing,” JBalvin says about the LatinGrammys

artists expressed their concerns with the Latin Recording Academy for the lack of urban recognition in the main categories. Balvin, alongside other colleagues, was one of the leading force of the"Without Reggaeton there's no Latin Grammys" campaign on social media. Their protest, as he simply stated, is “for the culture and the movement.”

Nominated twice in multiple categories, including the coveted record of the year, album of the year, and the newly-added best reggaeton performance, Balvin’s nods reflect a genre where collaborations flourish. Though collabs have propelled the genre to expand and go global, Balvin assures that everything has a balance.

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