From Barbie to Lego, these are the hottest toys of 2023.
But while kids spend most of that time excitedly counting down the days until they get to open their presents, parents have the tough job of finding the toys that they’ll actually love.
To create the list every year, Silva says the team starts testing the toys in October of the year prior — and they try out thousands before narrowing it down to the final ones. So, how do they land on their picks? When analyzing toys for the list, Silva says the team reviews them based on five different criteria points — skill building, play value , originality, product integrity and, finally, fun factor. They also make sure that the list feels balanced, across price points and interests.
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