From Barbie to Lego, these are the hottest toys of 2023.
But while kids spend most of that time excitedly counting down the days until they get to open their presents, parents have the tough job of finding the toys that they’ll actually love. And that’s why every year, plenty of gift-givers turn toAnd for those who are looking to get that tough job over with as early as possible this year, we have some exciting news: The Toy Insider’shas arrived! And we got the exclusive details from The Toy Insider’s editor-in-chief Marissa Silva about all the buzzworthy, innovative and fun toys that made this year’s list.
To create the list every year, Silva says the team starts testing the toys in October of the year prior — and they try out thousands before narrowing it down to the final ones. So, how do they land on their picks? When analyzing toys for the list, Silva says the team reviews them based on five different criteria points — skill building, play value , originality, product integrity and, finally, fun factor. They also make sure that the list feels balanced, across price points and interests."We want to make sure that there's a lot of different offerings for different types of kids," Silva says.
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