We sat down with Uber Freight head Lior Ron to learn more about the trucking brokerage app and his views on trucking in 2019.
Cool. The Chicago update really stems from just the growth and the momentum at Uber Freight.
Now, when you're deep into enterprise solutionings and you're serving the Pepsis, Coca-Colas, LGs, Home Depots, and Safeways of the world, then you want to actually start developing a lot of things for those shippers on top of the platform. It's more about just being selective on the people who are joining and the people who are basically joining us on the journey. And that's where we're spending a lot of our time.Ron:
But the other path that you can do, it's really integrated. What we started seeing is a path in which talent comes in the door, maybe on the logistics side of the house but then grow into tech and grow from there. Innovation takes time at a grand scale. Step one was really building the digital infrastructure. Now, we have essentially the biggest digital fleet in the US. But then on top of that, you can start doing stuff like facilitators I've mentioned, like changing how some of those enterprises are handling and managing the supply chain, like empowering those small businesses because we have a self-serve platform.
So again, we want to guide the growth with sustainability, but it's less about this day versus this day. Let's do the right thing for the customer first and then good things will happen on our side as well. It's less about being super prescriptive. We need to do thousands and millions of matchings every day. Being able to understand your supply, predict that, and understand what's happening in the city or across the nation, and then matching that with demand and understanding what's the demand, what's the best matching, how to think about that are very common.On the Uber side, it's real time. It's like you press a button and you need to fetch a car in two, three minutes, which means you need to do matching in seconds.
Some of those are contractual commitments. We've already priced that before. Some of those are more ad hoc commitments that we're pricing live.
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