Ab Gaur is the Founder & CEO of Verticurl and also serves as Ogilvy’s Chief Data and Technology Officer. Read Ab Gaur's full executive profile here.
For most companies, data is both their most valuable resource and abundant asset. It’s also overwhelming in its scope and frequency.
Simply put, many companies struggle to convert data into meaningful intelligence or actionable insights, which puts them at a competitive disadvantage and prevents them from capitalizing on opportunities to optimize operations, enhance customer experiences and innovate.
In this case, AI isn’t breaking new ground. It’s getting better at performing tasks it has excelled at for years.reported, “Artificial intelligence has been applied successfully in thousands of ways, but one of the less visible and less dramatic ones is in improving data management.” The publication identified five ways AI excels at data management, including classification, cataloging, quality, security and data integration.
It’s a learning experience that will differentiate truly data-driven, forward-leaning companies from their less adaptive counterparts.Effective marketing is predicated on meeting customers where they are, delivering the right pitch and solving the right problem at the right time.By analyzing custom data, including past customer interactions, website visits and email engagement data, brands can produce predictive engagement scoring.
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