Wayfair plans to open its first physical retail store in Natick, Mass., in early fall, as the online retailer seeks to expand the way it reaches consumers
Furniture retailer Wayfair Inc. said it plans to open its first full-service retail store, the latest online brand to attempt to reach consumers by integrating the online and in-person shopping experiences.
The new bricks-and-mortar store, which will be located in Natick, Mass., is slated to open in early fall, the company said Tuesday. Shoppers will be able to buy items in the store and have their orders delivered to their homes.
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