Daily News | Wawa created its own NFTs, and the internet had thoughts — but 40k still entered to win one
DiPietro said Wawa NFTs could be the company’s foray into the
“With the digital asset, Wawa may want to drive their customers to the metaverse, to digital content for a future strategy they may have,” he said. “Maybe those people can form a metaverse community, and obviously, they got people talking.” “This may be a way for Wawa to look at NFTs and do more research so they have the skill level when this becomes something that is more common,” he said. “When you take a look at research firms that are evaluating what growth looks like in this arena and you see a statistic that 59% of consumers are willing to have a relationship in the metaverse with companies they do business with, it’s hard to ignore if you’re the chief marketing officer.
”While we don’t expect everyone to be intrigued by the world of NFTs, we are excited to see such excitement with so many entries received in just the first few days of the sweepstakes,” she said.
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