The European expansion for the Canadian storytelling startup, led by CEO Allen Lau, steps up a gear after partnerships in Germany, France and The Netherlands.
beyond Italy's weak advertising market. Wattpad, founded in 2006 and led by CEO Allen Lau, has a digital platform that allows amateur writers to publish their own works of fiction online.Light as a Feather,by Zoe Aarsen that received over 3 million reads on Wattpad's self-publishing platform. Wattpad is co-producing the TV series with AwesomenessTV and Kelsey Grammer's Grammnet shingle.
“Mediaset is embracing the future of entertainment, one that starts with data and audience insights. We’re thrilled to work with them to bring diverse new stories to Italian TV," Aron Levitz, head of Wattpad Studios, said in a statement. Budgets or additional details about how the partners plan to produce a slate of Italian TV titles were not revealed.
Wattpad signed earlier content partnerships with Bavaria Fiction in Germany, Lagardere Studios in France and NL Film in the Netherlands. The company also has U.S. and international production deals with Sony Pictures Television, SYFY, ifflix and Huayi Brothers Korea.
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