AS sustainability is a top priority for Watsons, the brand introduced the ‘Greener Stores Global Framework’ last year to make its stores more sustainable and to empower customers to make better choices to lower environmental impacts.
To further the mission, Watsons announced its crossover campaign with Cantopop super boy band Mirror on Feb 13, to inspire 18 million of its loyal customers to ‘Go Green’ across four Asian markets, which includes Malaysia, Hong Kong, Taiwan and Singapore.The Go Green with Mirror campaign is the first in the region and aimed at encouraging customers to take positive actions in their daily life to make more sustainable choices.
Overseas, Watsons’ followers enjoyed the live-streaming event as representatives from the four Asian markets interacted with Mirror onstage to promote a sustainable lifestyle. “Together, by sharing happiness, positivity, care and love within ourselves, our communities and planet with our ‘New Beautiful’ initiative, Watsons strives to create a better world for all.”
By completing various green tasks such as answering simple questions or uploading relevant images to social media platforms over six weeks, customers can establish a greener lifestyle through ‘Skip it’ , “Bring it” and “Keep it” . Customers in Malaysia, Singapore and Taiwan can play the game on the Watsons app, while customers in Hong Kong can play the game via the MoneyBack app.Mirror’s new self-composed song ‘Go Green’ will be aired in Watsons stores across Hong Kong, Malaysia, Taiwan and Singapore, reminding customers to make green actions a part of their life.
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