There are two kinds of people in this world…which are you?
candy, that time I almost choked on one in the back seat of our Sienna. Yes, this tastes just like a Watermelon Jolly Rancher! Or...does it?While most Midwesterners have been pulling the lightly essenced La Croix from their garage bonus fridges since the 1980s, the Wisconsin brand hit it big in 2015 as its multicolored Abstract Expressionist packaging and “not-soda-ness” made it the millennial beverage du jour.
This year La Croix added two new flavors to their lineup: limoncello and pastèque . The former tastes like lemon and vanilla and reminds me somewhat of Carmex lip balm, but in a good way. The watermelon, meanwhile, has quickly become a new favorite. It’s punchy and a little sour, but not cloying. There is definitely a touch of Watermelon Jolly Rancher there, but like most La Croix flavors it presents itself more as a memory on the tongue than a full-blown flavor.
Not everybody feels this way about watermelon La Croix. A friend of mine who is currently working her way through every La Croix flavor said it was the absolute worst she has ever tasted. My coworker Joe, meanwhile, shares my enthusiasm. Many have compared it to coconut as one of the more divisive La Croix flavors on shelves.
So, will you be among the watermelon La Croix lovers? Will you think it tastes too much like watermelon Jolly Rancher, or just Jolly Rancher enough? Will you find it crisp and refreshing or cheaply artificial? Why does the company use the French word for watermelon to name the flavor if it openly rebukes the French pronunciation of La Croix?
I can’t tell you those things, because my experience is not your experience. The truth to these questions is between you, the can of La Croix in your hand, and Céline Dion.
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