LUXUO predicts the trends shaping the luxury watch industry in 2025, including the dominance of sports watches, muted designs, and potential influence from cryptocurrency and AI.
As the luxury watchmaking industry prepares for 2025, LUXUO delves into anniversaries, rising trends, and leadership shakeups that could redefine the landscape.New watches begin development many years before launch, potentially, and brand management decides when to pull the trigger. In this sense, looking ahead to 2025 is not too difficult.
Broadly speaking, forecasting such things as the dominance of the sports watch and the related return of the integrated bracelet is more difficult to get right. For this list, we decided to be bold and tell you what you can 100 percent expect to happen, and also what we hope will happen. It will not surprise you that we think the rough weather of 2024 will carry over into 2025, and there is every chance that brands will respond with more muted watches. Conservatism remains the tried-and-tested path to survival for big luxury, after all. This will be bad news for those who expect attention-grabbing moves from the birthday boys; brands have delayed major launches in the past and there is no reason to think 2025 will be different. On the other hand, brands that were big with the crypto set might be keeping the champagne at the ready since a Trump presidency in the USA is seen as beneficial; on the back of his election win, crypto rose to record highs and perhaps 2025 will be the year everyone finally goes to the moon. Keep those fingers crossed that the ballooning AI hype does not pop…Of course, macroeconomic trends are outside the scope of articles like this one but it should always be remembered that fine watchmaking is vulnerable to how confident the wealthy feel. You will note that we have left the secondary market out of our list of predictions and that is by design. While availability is not great, the market has largely righted itself, but that could chang
WATCHMAKING TRENDS 2025 LUXURY SPORTS WATCHES
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