As a driving force behind the UAE's biggest timepiece retailer—and Dubai Watch Week—Seddiqi's perspective can't be beat.
What does a person with both means and opportunity wear when she has access to the best of the best? Her collection, like the woman herself, has a quiet but commanding presence. Her pieces are as erudite and collectible as you might expect, but for her, they carry an emotional value that goes beyond their market value. Some were gifts from family members that she holds dear. Others marked milestones in her life—graduating from university and the birth of her first son.
I remember taking it to our service center to have some links taken out and our technician was very worried about the amount of gold I was removing. He was asking me why I was buying a men’s watch, anyway. I said, ‘Don’t worry about it, I love it.’ The Daytona is one of those men’s watches that women really love and wear a lot.When I first joined the company, whenever a new shipment came in we would all go down and look at the watches and often pick out what we wanted to buy.
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