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. The automaker has said that it intends to complete Cybertruck development this year and that it is on track to meet its most recent production start deadline estimate, which has been set for mid-2023, after being postponed several times .
But it is likely that Tesla will not allow the Cybetruck to be postponed again, especially since in the meantime after its unveiling three years ago, other companies have stepped in and launched their own rival electric pickups. So even though Tesla was the first to show a concept for an electric truck, albeit a very left field one, it lost that lead and is now scrambling to catch up to the likes of Ford, Rivian or General Motors.
Tesla also stopped taking Cybertruck orders from Europe and China earlier this year, citing very strong demand in North America that it needs to cater to first. The first three years of production are already fully reserved, and Tesla will only build the Cybertruck at one manufacturing location,
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