The VonDutch trailer opens with ParisHilton, of course.
is set to arrive later this year. On Tuesday, Sept. 7, the streaming platform revealed that the exact premiere date will be November 18. Titledthree 60-minute episodes will explore the brand’s cult following among the celebrity set, as well as its downfall through the 2000s.
“In this epic character-driven saga, Venice Beach surfers, gangsters, European garmentos and Hollywood movers and shakers all vie for control of the infamous brand — pushing it from obscurity to one of the most recognizable labels on Earth,” notes the doc’s summary. “After a decade of backstabbing, greed, and bloodshed, their lives – and pop culture – will never be the same.”
Von Dutch’s origins date back to Kenny Howard, who went by the nickname “Von Dutch” and was an influential artist and pinstriper throughout the 1950s Kustom Kulture movement. Upon Howard’s death, his daughters sold the name to Michael Cassel and Robert Vaughn in 1992, and it eventually became an early-aughts “It” brand among stylish celebrities like the Hilton sisters, Britney Spears, and Gwen Stefani. Today, its nostalgic appeal has captured the attention of Gen Z, and
across TikTok and Instagram. Kylie Jenner, Megan Thee Stallion, Emma Chamberlain, and more have been spotted on social media wearing the famous logo.
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