Free shipping, with a side of temptation
Walmart WMT, -0.41% on Tuesday announced free “NextDay” delivery on 220,000 commonly purchased items, hot on the heels of Amazon AMZN, +1.69% offering free one-day delivery to its Prime members, who pay $119 per year. Consumer psychologists say you should think twice before clicking buy, as the “free shipping” option and instant gratification will make you even more likely to spend.
Walmart customers must hit a $35 minimum on eligible items in order to receive the free next-day shipping. What if your bill only comes to $30? Sanders said it will encourage you to reach the free-shipping minimum. It may sound counter-intuitive, but spending that extra $5 can make you feel like you’re getting a discount. Consumers, consumer psychologists say, love anything with the word “free.”
Another study by the marketing company Retention Science concluded that people actually choose free shipping over a dollar discount. They may see it as a more lucrative perk, and it makes their online shopping experience more seamless, just like “one-click” shopping.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Gay men arrested, beaten in latest anti-LGBT crackdown in Chechnya: ReportResearch from Human Rights Watch found men were arrested and tortured on suspicion of being gay.
Read more »
Pennywise the Clown Is Back to Give You Nightmares: It Chapter 2 Terrifies with First TrailerThe first trailer for 'It: Chapter Two' has been released
Read more »
Amazon accused of violating children's privacy with kid-friendly smart speakersAdvocates say the kids' version of Amazon's Alexa won't forget what children say, even after parents try to delete the conversations. Now they're asking the FTC to investigate whether it violates children's privacy laws. - NBCNewsTECH
Read more »
Chechnya has resumed 'torture and humiliation' of gay men, rights group saysAlmost 2 years after the widely reported purge of gay and bisexual men in Chechnya, the region has resumed the detention and torture of men suspected of homosexuality, according to a new report by Human Rights Watch. - NBCOUT
Read more »
Uber CEO says he's building the next Amazon, even though growth is slowingLike its rival Lyft, Uber CEO Dara Khosrowshahi said he expects 2019 to be the company's peak year for losses.
Read more »
Inside The World Of Liquidated Amazon MerchandiseWhat happens to unwanted products that are returned to Amazon? There's an unseen world of people ready to buy returned or unsellable inventory, inspect and process it, then ship it right back to be sold on Amazon. That's an opportunity for enterprising individuals—and a headache for brands.
Read more »