This week LBC, the UK’s leading news talk brand, held exclusive back-to-back election phone-ins with Prime Minister Rishi Sunak and Opposition Leader Sir Keir Starmer, where they were questioned directly by LBC’s callers live on air.
Britain’s Next PM, hosted by Nick Ferrari, gave LBC’s audiences unique and unfiltered access to the two main contenders for Prime Minister. Sir Keir Starmer was questioned on Tuesday and then Rishi Sunak on Wednesday.Voters shown clips of both the PM and Labour Leader after their appearance with Nick Ferrari thought Sir Keir was most trusted on the cost of living and the NHS.But the public demanded less waffle, more authenticity, and more concrete answers from their leaders.
Follow the LBC live General Election blog for all the twists and turns of the campaign train and listen live to LBC on Global Player, our official app The interviews were part of our extensive General Election coverage plans, which include a partnership between LBC and the UK’s top daily news podcast, The News Agents, on Election Night.
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