Washington Commanders owner Josh Harris has stated definitively that the team name is permanent, emphasizing its growing significance within the team's culture and identity. While Harris acknowledges the team's intention to honor its past alongside its future, a rebranding or name change appears to be off the table.
Asked Monday whether the team's name was permanent, controlling owner Josh Harris made his thoughts on the matter perfectly clear.
"Is it safe to say the Commanders name is here to stay?" a reporter asked, to which Harris replied, "Yes. And I think it's now being embraced by our team, by our culture, by our coaching staff. And so we're going with that."The owner posited similarly earlier in the season-ending presser, as well. Asked if the team had any plans to rebrand,"Now, in this building, the name Commanders means something.
He did note, however, that "as far as rebranding and bringing our past ... and all our Super Bowl championships and our future together, you're going to see us head toward honoring our past and bringing it together with our future." Not a very clear answer, but one that hints at perhaps a different kind of change—maybe aThen-owner Dan Snyder had spearheaded the identity shift starting in 2020, though a final name was not decided upon until 2022.
WASHINGTON COMMANDERS NFL TEAM NAME BRANDING OWNER
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