Warren Buffett loaned $300 million to Harley-Davidson during the financial crisis. Here's the story of how he helped the motorcycle maker.
"It was the bridge we needed to get us through a rough time," the motorcycle maker's finance chief said in 2014.
The first two elements translated into targeting younger and more diverse riders; closing plants, combining operations, and outsourcing some distribution; and laying off about 1,100 employees or about 12% of its workforce. "It was the bridge we needed to get us through a rough time," Harley-Davidson's finance chief, John Olin,The group needed the cash to continue offering financing to motorcycle dealerships and retail customers, and to keep its production lines humming, Olin continued.
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