WarnerMedia Says Goodbye to HBO Go Amid Streaming Rebrand

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WarnerMedia Says Goodbye to HBO Go Amid Streaming Rebrand
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What’s the difference between HBO, HBO Now, HBO Go and HBO Max? WarnerMedia is seeking to clarify that answer

WarnerMedia is seeking to clarify that answer. The entertainment company is phasing out the HBO Go app where its cable subscribers have for years streamed programming like. It’s also rebranding the HBO Now standalone app it launched for cord cutters in 2015 as, simply, HBO.

“Now that HBO Max has launched and is widely distributed, we can implement some significant changes to our app offering in the U.S.,” the company said in a statement. Adding to the confusion is the complex network that WarnerMedia uses to distribute HBO. Customers can sign up via a cable provider like Comcast or Spectrum, by subscribing through third-party streaming platforms from Roku, Amazon and Apple, or by going directly to the HBO website. Depending on where someone signed up, they could either access the programming through HBO Go or HBO Now or even just HBO.

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