WarnerMedia's Jesse Redniss and Inscapetv's Jodie McAfee chat about opportunities with the TV industry’s improving addressable advertising capabilities, including the two’s collaboration with advocacy consortium OAR (Open Addressable Ready) sponsored
Laura Nelson, SVP of performance advertising and solutions for Disney ad sales, spoke about streamlining data to advertisers with Variety‘s Todd Spangler at the Variety Studio at Cannes presented by Inscape and iSpot.tv. “For us its about making the process more automated for our clients,” said Nelson.Leading Marketing Executives Talk Measuring Consumer Data in Overwhelming Information Age
Executives at leading marketing and media companies, including Dan Callahan , Ross McCray , and Jonathan Steur spoke to Variety‘s Todd Spangler about how to measure consumer data when advanced technology has allowed for an overwhelming amount of information. “The main [...]Retired NBA star Dwyane Wade opened up about his family attending the Miami Pride parade earlier this year and supporting his son Zion.
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