The announcement finalizes the structure and new branding for the combined label group.
. The release also notes the creation of “a 3EE central hub of expertise” across all the teams.
“Every single brand within 3EE was born as an independent, entrepreneurial label made up of music-lovers who take risks, break rules and disrupt culture,” Liles said in a statement. “The mission of 3EE is to reimagine our value proposition to artists and creative partners globally. We fuel the spirit of our labels’ identities through the creation of powerhouse brand management teams that span genres and cultures.
“From the day we walked in the door at 300, we’ve been on a mission to sign original artists and nurture a brand that stands out from the crowd,” Bass and Bouab said in a joint statement. “Mike, Gregg and the Elektra team share our artist-first philosophy, and the combination of our companies creates an exciting, collaborative environment where artists across the musical spectrum can be anything and achieve everything.
“From Elektra to Fueled by Ramen to Roadrunner and throughout our label family, we’re defined not by one single identity, but by a collective of distinctive brands,” Easterlin and Nadel said in a joint statement. “We’re very excited to be joining forces with Kevin, Rayna, Selim and the entire 300 team to build a company that nurtures authentic artists, songs and visions from conception to global greatness.
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