Director James Gunn and his dog Ozu will debut a sneak preview of the film during the Puppy Bowl, with one dog receiving the 'Krypto Super Play' award.
Warner Bros. Discovery is using one of its tentpole animal, er, annual events in a major marketing push for its biggest film of the year.
The company is bringing back The Puppy Bowl for its 21st installment this year, but will use the game to bolster its upcoming DC Comics filmIn fact, WBD says that Gunn will appear during The Puppy Bowl with his dog Ozu, who served as the inspiration for the superdog Krypto in the film. Gunn will introduce a sneak preview ofWBD, like every big entertainment company, is increasingly using ever lever at its disposal to market its top priority projects.
While the format has changed over the years, it features puppy playing and “competing” with balls and toys in a custom built “stadium.” The Puppy Bowl also raises awareness for adoption. The 2025 edition includes 142 puppies from 80 shelters, and will be simulcast not only on Animal Planet, but also on TBS, TruTV, Discovery, Max, and Discovery+. It will kick off, so to speak, at 2 p.m., with a pre-show at 1.
“Animal Planet’s Puppy Bowl serves as an annual pop culture programming event that continues to expand in reach, awareness and of course, puppies, every year,” said Howard Lee, chief creative officer of U.S. networks and president of Discovery Networks. “Win or lose, Puppy Bowl XXI will have the cutest players in the game on Sunday, February 9 and will inspire families across the country to adopt a new furry friend.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
WVU Bowl History: Bowl-by-Bowl ResultsTaking a look back at the results of all 40 Mountaineer bowl games
Read more »
Warner Bros. Discovery Taps Former Netflix Exec for Max Marketing EffortsEric Pallotta will spearhead social strategies and editorial campaigns as part of marketing for the Max streaming platform.
Read more »
Sesame Street Looking For New Distribution Partner As Warner Bros. Opts To Not Renew DealSesame Street Bert and Ernie
Read more »
Sesame Street Looking for New Home After Warner Bros. Passes on Renewing the SeriesComic Book Movies, News, & Digital Comic Books
Read more »
Guy Pierce says Warner Bros. stopped him from working with Christopher Nolan after MementoGuy Pearce guesses that an unnamed WB exec 'just didn’t believe in me as an actor' and didn't want him in more Christopher Nolan movies.
Read more »
Warner Bros. Is Pretty Sure Barbie 2 Isn’t Happening YetThat won't stop the inevitable rumors about a sequel to Greta Gerwig's mega-blockbuster, of course.
Read more »