Warner Bros. Discovery intends to use its matching rights on a package of NBA games earmarked for Amazon.
The NBA may not want Warner Bros. Discovery as a future media rights partner and could reject the company's matching rights.
"We have reviewed the offers and matched one of them. This will allow fans to keep enjoying our unparalleled coverage, including the best live game productions in the industry and our iconic studio shows and talent, while building on our proven 40-year commitment for many more years," the company said."Our matching paperwork was submitted to the league today. We look forward to the NBA executing our new contract."Warner Bros.
Still, Amazon Prime Video has more than twice as many global customers — more than 200 million to Max's roughly 100 million — which may make the service a more appealing platform for the league. The streaming rights are global, according to people familiar with the language in the contract.Amazon is also on firmer footing as a standalone company, with a market capitalization of nearly $2 trillion. Warner Bros.
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