Warner Bros. Discovery is the latest traditional media company to reorganize its advertising-sales team to meet the demands of a rapidly shifting market. The media conglomerate said it would rework…
is the latest traditional media company to reorganize its advertising-sales team to meet the demands of a rapidly shifting market.
“Over the past year, we have been listening to our clients and partners and have seen firsthand what is delivering real value for them and great performance for us. This new structure will allow us to deliver what matters most for all – creating a single and seamless interface into the full world of WBD,” said Steinlauf, in a statement. “We are leveraging the power of our world-class content, platforms and partnerships to drive how the market works now — and for years to come.
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