Warner Bros. Discovery is thinking about launching its own free, ad-supported TV (FAST) service to compete with Tubi and Pluto TV.
. But after that service arrives, the company is hoping that a FAST service could be an “entry point” for consumers.The content offered on the company’s free, ad-supported TV service “would be totally different than the content that will be in our premium SVOD offering,” explained JB Perrette, Warner Bros. Discovery’s president and CEO of streaming and games.
Perrette pointed out that Warner Bros. Discovery has a library of over 100,000 episodes of TV across all of its networks. Some of that content might make more sense on a free streaming service than on a premium service, Perrette told analysts. No matter when Warner Bros. Discovery opts to launch its own free streaming service, it will be relatively late to the game. Other major media companies have already staked their claim in the exploding FAST market. Fox has Tubi, Paramount has Pluto TV, Amazon has Freevee, Comcast has Xumo, and Roku hasOf course, Warner Bros. Discovery has something its competitors don’t: HBO.
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