For Variety VIP+ subscribers: Why Warner Bros. Discovery’s bright idea for the newly monikered Max Isn’t fully baked
Simply put, in the overcrowded streaming landscape, in which consumersthe many available SVODs, clarity and brand identity are paramount, and “Max” offers neither.
That may be the best tack for WBD to take under the circumstances. The fact is, no one has really figured out how to distinguish a general entertainment service; Netflix did so simply by getting there first, leaving all the other players to scramble for distinct identities. By highlighting the key jewels of its portfolio, WBD seems to be positioning Max as the premier competitor to Disney’s offering, with discrete premium brands all housed together on one app.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Warner Bros. Discovery Unveils ‘Max’: Everything Revealed at Combined HBO Max-Discovery+ Streaming Presentation (Updating Live)Warner Bros. Discovery finally revealed the plans (and confirmed the long-rumored name) for its new streaming service, Max, which will combine offerings from HBO Max and Discovery+ into one product, during a splashy press presentation.
Read more »
Warner Bros Discovery Confirms Rebrand Of HBO Max To Max; Launch Date Set – UpdateUPDATED with launch date: Warner Bros Discovery has confirmed its long-expected plan to jettison the “HBO” from HBO Max, announcing that its rebranded streaming service will be called M…
Read more »
Warner Bros. Discovery’s $15.99-ish “Max” combo will be revealed tomorrowWarner Bros. Discovery’s $15.99-ish 'Max' combo will be revealed tomorrow
Read more »
Warner Bros. Discovery unveils new flagship streaming service, 'Max'Warner Bros. Discovery is combining HBO Max and Discovery+ content to form a new streaming service.
Read more »
Warner Bros. Discovery explains why it’s dropping the HBO Max nameHBO Max is getting a new name.
Read more »
Warner Bros. Discovery unveils super-streamer 'Max'Warner Bros. Discovery has unveiled the long-awaited 'Max,' its high-stakes super-streamer that combines content from the company's top brands into a single service.
Read more »