Research shows that aggressive war metaphors used by corporate executives in announcements can trigger negative reactions from financial analysts. Analysts perceive such language as a sign of excessive risk, especially when avoiding direct competition is deemed beneficial. The study emphasizes the importance of carefully chosen language for companies as it significantly influences how their actions are perceived.
Corporate executives often use war metaphors like “declaring war on the competition” to project strength and confidence in their strategies. Research reveals that these aggressive metaphors may provoke negative reactions from a critical audience: financial analysts. After analyzing nearly 1,000 acquisition announcements, the authors find that war-related language tends to trigger negative reactions from analysts, who see it as a sign of excessive risk.
“We’re going to run them out of business and buy that building, which we’re going to bulldoze. After that, we’ll salt the earth. Then we’ll go after their families,” Larry Ellison, executive chairman of Oracle,in reference to a competitor. This kind of statement epitomizes the aggressive war metaphors that often appear in corporate communication. And while it’s a particularly colorful example, it’s hardly exceptional.
CORPORATE COMMUNICATION ANALYST REACTIONS WAR METAPHORS RISK PERCEPTION STRATEGIC LANGUAGE
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
War Metaphors in Corporate Communication Trigger Negative Reactions from Financial AnalystsResearch reveals that corporate executives' frequent use of war metaphors to describe business strategies can backfire, particularly when communicating with financial analysts. War-related language tends to be perceived as a sign of excessive risk by analysts, leading to negative reactions, especially when analysts believe avoiding direct competition is in the company's best interest.
Read more »
War Metaphors in Corporate Communication Backfire with Financial AnalystsResearch shows that using war metaphors in business communication, while intended to project strength, can actually trigger negative reactions from financial analysts. These analysts view such language as a sign of excessive risk, especially when the company's best interest lies in avoiding direct competition.
Read more »
Research: When CEOs Use War Metaphors, Analysts WorryCorporate executives often use war metaphors like “declaring war on the competition” to project strength and confidence in their strategies. Research reveals that these aggressive metaphors may provoke negative reactions from a critical audience: financial analysts.
Read more »
War Metaphors in Business: Triggering Negative Reactions From AnalystsResearch reveals that corporate executives' use of war metaphors, while intended to project strength, can backfire. Analyzing nearly 1,000 acquisition announcements, the study found that war-related language provokes negative reactions from financial analysts, who perceive it as a sign of excessive risk. This backlash is particularly strong when analysts believe that avoiding direct competition is in the company's best interest.
Read more »
Alex Garland and Iraq War Veteran Ray Mendoza Make Real-Time War MovieFilmmaker Alex Garland and Iraq War veteran Ray Mendoza have collaborated on a new movie told in real-time, based on a real battle Mendoza fought during his service. The film, which explores themes of war and its lasting impact, will offer a visceral and immersive experience for viewers.
Read more »
Israel’s War on Gaza Is a War on ChildrenFearless Independent Journalism
Read more »