Want to live in a van down by the river? Ford has a new vehicle for that — take a look.
"We will have more demand than supply, based on all the numbers we see," Ted Cannis, CEO of the automaker's Ford Pro commercial vehicle business, told CNBC.Ford is touting the Transit Trail Van as a gateway into "van life," a community of travelers who fully or partially live in their vehicles. Photos released Thursday by the automaker show the vehicle immersed in a scenic setting, including a couple who appear to be living by a river.
The phrase "living in a van down by the river" was made famous by Chris Farley during a 1993 "Saturday Night Live" sketch where he played Matt Foley, a divorced motivational speaker who lives in a van down by the river. He tries to use his situation to motivate two children — played by David Spade and Christina Applegate — to say no to smoking marijuana.
For a time, Ford CEO Jim Farley had a reference to the bit — and his late cousin — in his Twitter profile: "Mustang and racing fan. Happen to love white vans ... preferably down by the river." The auto executive has paidCannis said there's no connection between the vehicle and "SNL" sketch. However, he said Jim Farley asked about getting into this segment after a trip to California in 2020.The 2023 Ford Transit Trail Van will go on sale in the spring, starting at $65,975.
The van will be produced at Ford's Kansas City Assembly Plant in Missouri. The vehicle does not come standard with a living or sleeping space, but Transit Trail owners will have access to Ford Pro's network of upfitters and interior installers. The vehicle will be sold to consumers as well as commercial upfitters, which Cannis says can spend tens of thousands of dollars customizing such vehicles.
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