The Walton-Penner ownership group has transformed the Denver Broncos, creating a winning culture and a bright future for the franchise.
Sean Payton stood in the center of the locker room, making eye contact with the circle of players around him. It was quiet as he spoke, other than a few, “Yes sirs.” Just nods and focused eyes. Payton has made this speech hundreds of times, but this one carried special meaning. It represented his first playoff berth with the Broncos, and he wasn’t about to miss.
He cut through the smoke, figurative and literal, by presenting four game balls that help explain why the Broncos have a game this Sunday in Buffalo.Denver Broncos limited shareholder Condoleezza Rice speaks with owner Greg Penner before a game against the Las Vegas Raiders at Empower Field at Mile High on Nov. 20, 2022. (Photo by AAron Ontiveroz/The Denver Post) One by one Payton thanked franchise owners Rob Walton, Carrie Walton Penner, Condoleezza Rice and Greg Penner. There were anecdotes for each. Rob, Payton told the players, is a walking reminder that the grass is not greener elsewhere, that he has created the best environment in pro sports. Payton reminded the room of how Carrie helps current players in the community and has strengthened the organization’s bond with its alumni. Condoleezza, he revealed, left him sleepless the night before his initial interview with the Broncos. He called Peyton Manning for advice. Her football knowledge is that respected. And he finished with Greg, the team’s operating CEO, crediting his insatiable interest, business acumen and vision for creating this moment. “I wasn’t choosing to be in the same division as Patrick Mahomes,” Payton said. “I was choosing people and tradition.” This scene illustrated how effective the Walton-Penner ownership group has been, forming a strong partnership with Payton and general manager George Paton. When fellow NFL owners approved the richest purchase of a team in North American sports history, on Aug. 9, 2022 at the J.W. Marriott in Minneapolis, it cleared the way for a new era for the Broncos. In the Walton-Penner ownership group, Denver has found its next Pat Bowlen — and they have done it their way with a new level of sophistication, caring and discipline
Denver Broncos Walton-Penner Ownership Group Sean Payton NFL Success Pat Bowlen Leadership Culture
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