We visited Walmart and Target to compare Black Friday turnout, and Target was the winner of the day
I went to Walmart and Target locations in Rochester, New York to compare how the two major chains are handling Black Friday this year.Walmart saw supply chain improvements this year after low inventory over the holidays in 2021, Walmart US CEO John Furner said in November earnings.When I arrived just after 9 a.m. on Black Friday, the Walmart parking lot looked quite bare.Walking inside, I didn't see very many shoppers, but there was security near the door.
Toy sales were down last quarter, Target's Chief Merchandising Officer Christina Hennington said during the same earnings call.Despite the downward trend, toys will play a "critical role" for Target's holiday season, Hennington said.After visiting both stores in the same area, it was clear that Target was far busier thank Walmart.Analysts predicted slow holiday sales growth this year, and neither store was packed.
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