Walmart's Vudu streaming service to roll out original movies and series, including one starring Evangeline Lilly of 'Lost,' and “shoppable” interactive content.
The retail giant announced Wednesday at the Digital Content NewFronts event in New York that its video-on-demand service, Vudu, will launch 12 original movies and series starting later this year. Unlike Netflix Inc. NFLX, +2.23% or Amazon.com Inc.’s AMZN, -0.78% Prime Video, Vudu — which Walmart acquired in 2010 — is free and ad-supported, with streaming movies and shows available to rent or buy.
Walmart WMT, -1.44% did unveil six more traditional, non-interactive shows, including a sci-fi drama starring Evangeline Lilly, best known for her co-starring role on “Lost.” Other offerings include a “Blue’s Clues” reboot for kids, a talent search starring former “American Idol” judge Randy Jackson, and a travel show hosted by Queen Latifah.
Wednesday’s announcement confirmed a Bloomberg News report from earlier this week, which said Walmart was seeking to use its retail dominance to become a player in the booming online entertainment field. Bloomberg noted that Walmart sells the most TVs of any chain store, and is one of the largest marketers of TV shows and movies. “Walmart sells almost 50 percent of all TVs in the U.S.
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