Walmart’s corporate children are trying a new tactic in marketing themselves: not mentioning Walmart
One of the strangest is the new Potemkin startup Allswell, which pitches its almost entirely online-only, direct-to-consumer mattresses, and a selection of bedding, to people willing to pay more than is typical for a mattress from a deep discounter.
Allswell launched like other direct-to-consumer startups of its ilk, starting with paid mentions among social-media influencers and a wacky marketing...
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