Walmart's e-commerce platform Flipkart has partnered with a startup backed by spirits giant Diageo to deliver alcohol in two Indian states, according to government letters seen by Reuters, months after Amazon planned a similar foray.
FILE PHOTO: The logo of India's e-commerce firm Flipkart is seen in this illustration picture taken January 29, 2019. REUTERS/Danish Siddiqui/Illustration
Flipkart’s customers will be allowed to access HipBar’s application on the e-commerce giant’s platforms, according to the letters, which have not previously been reported. In June, Reuters reported that Amazon had secured clearance to deliver alcohol in West Bengal, signalling the U.S. e-commerce giant’s foray into the sector.
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