Walmart has spent three years overhauling its mix of adult apparel to make it stylish as well as sensible for middle America
A customer walks by No Boundaries merchandise at a Walmart Superstore in Secaucus, New Jersey, Thursday, July 11, 2024. Walmart, the nation's largest retailer, is using the upcoming back-to-school shopping season as another opportunity to try to get taken seriously as a fashion destination. has spent three years overhauling its mix of adult apparel to make it stylish as well as sensible for middle America. Now, the nation's largest retailer is seizing the.
Walmart previously relied on a variety of suppliers with separate design teams to build the No Boundaries line, which focused largely onlike T-shirts and denim. The company hired a dedicated design team to create the relaunch collection, a sign of the brand's importance to Walmart's broader fashion strategy.
While Gen Z spends the least amount on fashion of any demographic cohort except the so-called Silent Generation, retailers are eager to court“If you don't capture them today, you run the risk of them going to a rival," he said. "Traditionally, Walmart has not been appealing to this kind of younger demographic, which is why it's trying to change.”
“It’s always about the women in my life who define what I do, and it’s no different at Walmart,” said Maxwell, who mingled with the Walmart guests during a luncheon after the show.
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