Walmart, Kohl's falsely marketed 'bamboo' fiber in bedding, towels, bras: FTC

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Walmart, Kohl's falsely marketed 'bamboo' fiber in bedding, towels, bras: FTC
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The Federal Trade Commission has launched lawsuits against Walmart and Kohl's, claiming false advertising on a wide range of 'bamboo' products.

"Rayon is the generic name for a type of regenerated or manufactured fiber made from cellulose," the FTC added. "Rayon is manufactured by taking purified cellulose from a plant source, also called a cellulose precursor, and converting it into a viscous solution by dissolving it in one or more chemicals, such as sodium hydroxide. The chemical solution is then forced through spinnerets and into an acidic bath where it solidifies into fibers.

The FTC is pressing legal action against Walmart for the claims of bamboo construction after it claims it sent multiple warning letters to the company. "Since at least 2015, despite the commission’s public announcements and the warning letter, defendant has marketed and sold rayon textile fiber products advertised as "bamboo,'" the FTC said in its filing.

The purported bamboo-based products are also often touted as more environmentally friendly and sustainable, boasting "cleaner solutions" badges on their product pages. This claim is also disputed by the FTC, which points out a slew of toxic chemicals needed to produce rayon.

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