Walmart says it’s teaming up with Microsoft in a bid for TikTok.
, called Walmart+, soon. The subscription-based service is the retailer's answer to Amazon Prime, which includes original TV shows and movies.
In a statement, the big-box retailer said TikTok's integration of e-commerce and advertising "is a clear benefit to creators and users in those markets." It did not say how it would use TikTok or whether it would be part of Walmart+. "We believe a potential relationship with TikTok US in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses," it said. "We are confident that a Walmart and Microsoft partnership would meet both the expectations of US TikTok users while satisfying the concerns of US government regulators.
With Microsoft involved, Walmart could be better positioned. Two years ago, Walmart announced a five-year cloud deal with Microsoft. The retailer adopted Microsoft's Azure cloud infrastructure and a bundle that includes the Office 365 productivity applications.that he was considering banning TikTok and other Chinese applications for security reasons. The U.S. government said it's concerned the Chinese government can access user data collected by TikTok.
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