Walmart and Kroger are rethinking their store strategies in the face of growing competition from Amazon for shoppers' online grocery spending.
Even after the sheds open, however, Kroger's stores will continue to fulfill online orders — particularly those orders with a short turnaround for delivery or pickup, Kroger's chief digital officer Yael Cosset told Business Insider in an interview.In the meantime, Kroger can alleviate pressure on stores with high rates of online orders by shifting fulfillment to neighboring Kroger locations, he said.
"We have the benefit of 2,800 stores today with over 12 million families visiting those stores every day," he said."We know what the trends are in terms of specific choices for products or food or flavors. We know more about the next yogurt trend or ice cream trend than many of our competitors just because of the volume of interactions we have with our customers and our commitment to listening to what they tell us.
Kroger and Walmart are trailing Amazon in the battle for shoppers' online grocery spending. Amazon led the pack in 2017 with an online grocery market share of 12.5%, followed by Walmart with an 11.1% share and Kroger with a 6.4% share, according to a 2018 Deutsche Bank report.Walmart's changing strategy around its store design applies to more than just the grocery department.
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