A roundup of the most impactful stock calls made by major Wall Street firms on Friday, focusing on companies across diverse sectors including technology, retail, consumer goods, and financial services. The analysis highlights key insights from analysts' reports, including price target adjustments, rating changes, and the underlying rationale behind their recommendations.
Morgan Stanley maintained its 'overweight' stance on Amazon , hailing it as a 'GenAI winner' following its recent earnings release. The firm cited improvements in retail cost to serve, fueled by advancements in core logistics and AI-powered solutions. Morgan Stanley also highlighted the compounding profitability of AWS, expecting acceleration as the industry enters a phase of broader AI inference. Their price target for Amazon remains at $280.
KBW initiated coverage on Strategy (formerly MicroStrategy), assigning an 'outperform' rating. The firm sees the crypto company as well-positioned, particularly for investors seeking leveraged Bitcoin exposure. They believe Strategy's strategy of acquiring Bitcoin through highly demanded security issuances and exceeding net asset value contributes to its attractiveness. Citigroup maintained a 'neutral' stance on Netflix, raising its price target to $1,020 per share from $920. Despite acknowledging reasonable consensus revenue estimates for the next few years, Citi believes barring significant cost reductions, outsized equity returns are unlikely between 2025 and 2027. Deutsche Bank upgraded Honeywell to 'buy' from 'hold' following the company's announcement to split into three separate entities. Deutsche Bank anticipates the stock's multiple could re-rate towards the peer group average, approximately 23x NTM P/E, driven by earnings momentum and the eventual breakup catalyst in 2026. HSBC upgraded Expedia to 'buy' from 'hold', citing encouraging trends across leisure, business-to-business, advertising, and international segments. Morgan Stanley downgraded e.l.f. Beauty to 'equal weight' from 'overweight', citing reduced visibility following the company's recent third quarter results, which were overshadowed by lowered implied fourth-quarter guidance. Bernstein upgraded Pinterest to 'outperform' from 'market perform' after solid earnings, noting sustainable progress despite potential short-term fluctuations. Citi upgraded Hershey to 'neutral' from 'sell', citing a more balanced risk/reward profile. The firm acknowledges the 24% decline in the stock price over the past six months but sees limited near-term upside at current valuation multiples. Citi upgraded Deckers to 'buy' from 'neutral', recommending investors capitalize on the recent dip in the shoe company's stock price. Citi also upgraded Pagaya to 'buy' from 'neutral', expressing bullish sentiment towards the AI lending software company and its potential for network partner expansion and rising loan volume demand. Wells Fargo reiterated its 'overweight' rating on JPMorgan Chase, raising the price target to $300 per share from $270. The firm attributes its positive outlook to JPMorgan's market share gains, best-in-class performance, and what it perceives as the most favorable regulatory environment in three decades. TD Cowen upgraded Genpact to 'buy' from 'hold,' citing evidence of turnaround traction and the potential for the professional services and solutions company to return to double-digit top and bottom line growth in 2025. Wedbush upgraded Denny's to 'outperform' from 'neutral,' arguing that the restaurant company's stock is undervalued. The firm points to initiatives such as the $2, $4, $6, $8 menu, focus on core offerings, menu innovation, and off-premise growth as contributing factors. MoffettNathanson downgraded Roblox to 'sell' from 'neutral,' suggesting the stock's recent run-up has been excessive. Morgan Stanley maintained its 'overweight' stance on both Nvidia and Broadcom, emphasizing its confidence in these companies as AI winners. The firm also highlighted value beneficiaries of a potential economic cycle snapback, such as Analog Devices, Marvell Technology, and Western Digital
Wall Street Stock Calls Analyst Ratings Amazon Netflix Honeywell Expedia E.L.F. Beauty Pinterest Hershey Deckers Pagaya Jpmorgan Chase Genpact Denny's Roblox Nvidia Broadcom
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